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Wake Yo Ass Up Podcast Episodes
Chippass The Real Reason NhT Boyz Split & Signing to E-40 | Wake Yo Ass Up Podcast Ep. 1
Wake Yo Ass Up Podcast for one of his most transparent interviews to date. 🎙️🌉
When the NHT Boyz were at the height of their Bay Area run, nobody expected the group to part ways. In this episode, Chippass pulls back the curtain on that pivotal moment in his career. He explains why the "group breakup" narrative define him and how he shifted his mindset from being a member of a collective to becoming a solo powerhouse.
Chippass breaks down the blueprint of how he built his brand on trust and a solid foundation—the two things he says caught the eye of the Ambassador of the Bay, E-40. 🏦✍️
What we discuss in this episode:
The NHT Transition: The reality of going solo and the importance of not burning bridges when the group dynamic changes.
The Sick Wid It Co-Sign: How a consistent work ethic led to a life-changing partnership with E-40.
The Power of Integrity: Why "standing on business" isn't just a catchphrase, but a requirement for longevity in the rap game.
Bay Area Blueprint: Chippass’s advice for the new generation of artists coming out of Oakland and beyond.
"A lot of people can rap, but not everyone can be trusted. Forty saw the man I was before he signed the artist I am." — Chippass
Fredo Bagz Tells the TRUTH About Life, Loyalty & the Cost of Success | Wake Yo Ass Up Podcast Ep. 2
Fredo Bagz pulled up to the Wake Yo Ass Up Podcast and didn't hold anything back.
Beyond the music, we got into the real life of Fredo. We talked about his upbringing, the obstacles he had to overcome to stay focused, and the mindset you need to survive in this environment. Whether you are an artist or an entrepreneur, Fredo drops some serious gems in this interview that you can apply to your own life. 💎
Don't sleep on this conversation.
Big Rich Drops Gems on Business, Life & the Bay Area Hustle | Wake Yo Ass Up Podcast Ep. 3
Big Rich on the Wake Yo Ass Up Podcast
In this heavy-hitting episode, the Wake Yo Ass Up Podcast hosts sit down with Fillmore’s own Big Rich. Known as much for his lyrical contributions to Northern California rap as he is for his "Project Fillmore" community initiatives, Big Rich drops a "street Bible" worth of game on moving with purpose and integrity.
Episode Summary
This isn't just a trip down memory lane; it's a strategic breakdown of how to survive the "crabs in a bucket" mentality and build a legacy that outlasts the music. Big Rich discusses the evolution of the San Francisco street scene, the impact of gentrification, and why he chose to pour his resources back into the neighborhood that raised him.
Key Discussion Pillars
The Fillmore Legacy: Rich discusses the history of "The Fillmore" (San Francisco’s Harlem of the West) and how the loss of black-owned businesses fueled his drive to become a developer and community advocate.
From Music to Mogul: A look at his transition from the recording booth to the boardroom. He explains how he leveraged his rap fame to open doors in the corporate and political sectors of the city.
Street Politics vs. Business Ethics: One of the most intense segments focuses on the "code" of the streets and how it often conflicts with—or surprisingly translates to—the business world.
Mentorship & The Youth: Big Rich emphasizes the importance of the "Wake Yo Ass Up" mantra, urging the younger generation to stop chasing "clout" and start chasing "assets."
DaBoyDame: From the Bay to CMG, Breaking Artists & Radio Life | Wake Yo Ass Up Podcast Ep. 4
Welcome to Episode 4 of the Wake Yo Ass Up Podcast. This week, we have a heavy hitter in the building: the legendary DaBoyDame. We trace his incredible journey from being a dominant On-Air Radio Personality in the Bay Area to becoming a powerhouse A&R for Yo Gotti’s CMG label.
Dame breaks down the reality of what it actually takes to break a new artist in today's music industry, what catches his ear, and the behind-the-scenes business of running with one of the hottest record labels in hip-hop. But it's not just about the music—we also get deep into the importance of family, staying grounded, and how to maneuver and protect your energy when people in the industry start acting hella irry. If you are an independent artist trying to get noticed, or just a fan of real music history, this is the masterclass you've been waiting for.
Tap in, take notes, and wake up your hustle.
From Vallejo to Generation Now: Head A&R Willie Joe on Bayarea History, The Music Business & More Ep.5
In this episode of the Wake Yo Ass Up Podcast, we sit down with Willie Joe, the Head A&R of Generation Now—the powerhouse label behind superstars like Lil Uzi Vert and Jack Harlow.
Willie Joe takes us on his journey from being a respected artist in the Bay Area (Vallejo stand up!) to becoming a top executive in the music industry. He drops serious knowledge on what it really takes to get signed, the importance of artist development, and how he helps discover the next generation of talent alongside DJ Drama and Don Cannon.
KING NTG on the "Salvation" , Faith & Richmond Roots | Wake Yo Ass Up Podcast Ep. 6
In Episode 6 of the Wake Yo Ass Up Podcast, we sit down for an exclusive, heavy-hitting interview with Richmond, CA's own KING NTG. Formerly known in the Bay Area scene as Nio The Gift, KING NTG shuts it down with one of our most authentic and powerful conversations yet.
We dive deep into the real reasons he had to step away from the music industry to focus on his family, faith, and mental health. KING NTG breaks down the journey of his rebranding, the inspiration behind his critically acclaimed, curse-free album Salvation, and how he uses his platform to promote accountability, emotional intelligence, and positive leadership. Whether you've been following his journey since his early days in Richmond or you're an independent artist looking for a blueprint on how to make purpose-driven music that lasts, this episode is packed with life-changing gems.
Tap in, take notes, and wake up your mindset.
Inside the Mind of DJ D Sharp: Golden State Warriors & Bayarea Hustle | Wake Yo Ass Up Podcast Ep. 7
In Episode 7 of the Wake Yo Ass Up Podcast, we are taking you straight inside the mind of an Oakland legend: the one and only DJ D Sharp. Known globally as the official DJ for the Golden State Warriors, D Sharp has provided the soundtrack for championship runs, massive arena crowds, and the vibrant Bay Area streets.
We dive deep into his journey from grinding in the local Oakland DJ scene to spinning on the world's biggest stages. D Sharp drops serious game on the art of reading a crowd, what it's really like being the pulse of the Chase Center during a Warriors playoff run, and his experiences touring with some of the biggest names in the music industry. Whether you're an aspiring DJ, an independent artist looking to understand the club and arena circuits, or a die-hard Dub Nation fan, this episode is packed with exclusive stories and real Bay Area history.
Tap in, take notes, and wake up your hustle
E.R.R.U.P.T Management Interview | Warner Records R&B Super Bowl Mixer | WYAU Podcast EP 8
In Episode 8 of the Wake Yo Ass Up Podcast, we are taking you behind the velvet rope and straight into the music industry's inner circle. Filmed live on location during the massive Super Bowl weekend in the Bay Area, we sat down with the powerhouse team from E.R.R.U.P.T Management at the exclusive Warner Records R&B Super Bowl Mixer.
This episode is a pure masterclass in networking and artist development. E.R.R.U.P.T Management breaks down exactly what it takes to navigate high-level industry spaces, how to build a team that actually elevates your career, and what major labels and management groups are really looking for in today's R&B and Hip-Hop landscape. Whether you are an independent artist trying to figure out how to get a manager or a fan wanting a behind-the-scenes look at how the music business moves during Super Bowl weekend, you need to hear this.
Tap in, take notes, and wake up your hustle.
CryssyCola: From SF Rap Queen to the Movie Industry | Warner Records Super Bowl Mixer | WYAU Ep. 9
In Episode 9 of the Wake Yo Ass Up Podcast, we are keeping the energy going live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we sit down with San Francisco's own rap queen and multi-talented powerhouse, CryssyCola.
Hailing straight from Diamond Heights, CryssyCola breaks down her incredible journey from the Bay Area streets to making serious noise in the music scene with projects like Cheers 2 Music. But she isn't stopping at music—we get into her recent crossover into the movie industry, working as an actress and director. CryssyCola keeps it 100 about the unique challenges female artists face, how to navigate the fake side of the entertainment business when people start acting hella irry, and what it takes to stay completely authentic while elevating your brand across multiple industries.
Whether you're an independent artist, a fan of raw West Coast hip-hop, or a creative trying to break into the film industry, CryssyCola drops the exact blueprint you need.
Tap in, take notes, and wake up your hustle.
Baby Gas Rapper Interview | Warner Records R&B Super Bowl Mixer | WYAU Podcast EP 10
The Guest: Baby Gas
Baby Gas is a staple of the West Coast music scene, known for his relentless work ethic and deep community ties. In this interview, he dives into:
The Independent Grind: Baby Gas talks about his journey as an independent artist and the discipline required to stay relevant for years. He shares his perspective on why "consistency is the only cheat code" in the rap game.
The Evolution of the Sound: He discusses how the Bay Area sound has shifted and how he has adapted his style while staying true to his "Gas Station" brand.
Networking at the Top: Given the setting, Baby Gas breaks down the importance of being "in the building" at events like the Warner Mixer. He emphasizes that for independent artists, these moments are about more than just photos—they are about establishing a presence and building real industry relationships with figures like Warner VP Op.
Key Highlights & Segments
"Wake Yo Ass Up" Mentality: Baby Gas aligns perfectly with the podcast’s mantra. He speaks on the "no days off" philosophy and how he uses his platform to inspire the next generation to wake up and chase their goals.
Bay Area Representation: The conversation touches on the pride of representing the Town (Oakland) and the greater Bay Area on a national stage during Super Bowl weekend.
Business Maturity: Baby Gas shares gems on the business side of music—ownership, distribution, and the importance of having a solid team (like E.R.R.U.P.T Management) to handle the logistics while he focuses on the art.
Summary of Themes
Longevity: How to build a career that lasts beyond a single viral moment.
Industry Access: The value of independent artists engaging with major labels on their own terms.
Authenticity: Staying true to your brand regardless of whether you are in the streets or at a Warner Records brunch.
Baldy’s Mixed Drinks Interview | Warner Records R&B Super Bowl Mixer | WYAU Podcast EP 11
In Episode 11 of the Wake Yo Ass Up Podcast, the massive Super Bowl weekend energy continues live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we step outside the music and talk real entrepreneurship with the team behind San Jose’s own Baldy's Mixed Drinks.
We break down the grind of building a wildly successful Bay Area beverage brand from the ground up. The team discusses what it takes to launch a 15% ABV ready-to-drink cocktail line with clean ingredients, how they develop hit flavors like Horchata, Smooth Blue, and Pepino, and the crossover between the liquor business and the music industry. They keep it 100 on the realities of distribution, securing capital, and how to maintain solid business relationships when people start acting hella irry.
Whether you're an independent artist looking to invest your money, an aspiring entrepreneur trying to get your product on shelves, or just soaking up the Super Bowl 2026 networking game, this episode drops the exact business blueprint you need.
Tap in, take notes, and wake up your hustle.
Shay Diddy & OP: Bay Area Radio & Industry Hustle | Warner Records Super Bowl Mixer | WYAU Ep.12
The Guests: The Power Players
Shay Diddy (KMEL): As the Program Director for one of the most influential urban stations in the country, Shay Diddy breaks down what it takes for an artist to actually break through on the airwaves. She discusses the importance of the Bay Area sound, the evolution of radio in the digital age, and what she looks for in a record before it hits the KMEL rotation.
Op (Warner Records Urban Mix Show VP): Op provides the major label perspective, detailing the mechanics of the "Urban Mix Show" world. He shares insights into how Warner Records identifies talent, the importance of DJ relationships, and how independent artists can position themselves to get on the radar of a global powerhouse like Warner.
Key Breakdown & Themes
The Bridge Between Independent and Major: A central theme is the "Wake Yo Ass Up" philosophy applied to the corporate level. The conversation explores how independent movements (like Carterblock) can effectively partner with majors without losing their authentic edge.
The Power of Relationships: Both Shay and Op emphasize that while the music must be "hits," the industry is still built on genuine human connection. They discuss the value of showing up to rooms like this mixer to build long-term equity.
Bay Area Dominance: There is a deep dive into why the Bay Area is a unique "cultural incubator." Shay Diddy speaks on the responsibility of KMEL to uphold the local culture while Op discusses the national scalability of West Coast artists.
Actionable Advice: Unlike a standard interview, this episode serves as a "how-to" guide. They break down the importance of metadata, clean edits for radio, and the role of the "Mix Show" in building a record’s momentum.
Summary of Impact
This episode is essentially the "Industry Blueprint" for the podcast series. It establishes the high-level credibility of the "Wake Yo Ass Up" platform by showing that the team isn't just at the party—they are in direct dialogue with the people running the party.
Blur Gotti: East Bay Comedy, Content Creation | Warner Records Super Bowl Mixer | WYAU Ep. 13
Bridging the gap between the timeline and the boardroom! 🌉📱💼
Super Bowl weekend was an absolute movie, and we had to bring the Wake Yo Ass Up podcast straight to the Warner Records R&B Mixer. The room was packed with music executives, but you already know we had to talk to the ones shifting the culture online.
We sat down with content creator Blur Gotti to break down the reality of building a digital footprint, turning views into real leverage, and what it takes to step into major industry rooms and hold your own. 🎬🔥
The game is changing, and creators are the new rockstars. If you're trying to build an audience and actually monetize your influence, this is the conversation you need to hear.
Major shoutout to everyone who pulled up and networked with Wake Yo Ass Up Productions. The takeover is active! 📈
Wake your ass up and stay locked in! ⏰
#WakeYoAssUpPodcast #BlurGotti #WarnerRecords #SuperBowlMixer #ContentCreator
Splash Gang: Building an Independent Rap Collective | Warner Records Super Bowl Mixer | WYAU Ep. 14
From legendary street murals to the canvas, Splash Gang the Artist is painting the culture in real time. 🎨🔥 If you know the Bay, you know the iconic mural honoring The Jacka 🕊️👑—but the vision doesn’t stop there.
Whether it's creating hyper-detailed celebrity canvas pieces or dropping the heavy-hitting "Multiple Families Mourning" merch, Splash Gang isn't just an artist; it's a whole movement. The dedication to preserving our history and pushing creative boundaries is unmatched.
Drop a 💯 in the comments if you’re rocking with Splash Gang's art! 👇
#SplashGangTheArtist #TheJacka #BayAreaArt #MultipleFamiliesMourning #Streetwear
Paidro Classic Rapper Interview | Warner Records R&B Super Bowl Mixer | WYAU Podcast EP 15
Y’all gotta wake up for this one! ⏰🔥 We just dropped a brand new episode of the Wake Yo Ass Up Podcast, and we had to bring in the multifaceted PAIDRO classic for a real sit-down. 🎙️
Not only is he bringing that heat on the mic, but he’s also changing the game as a clothing designer. We got into the trenches talking about his latest music, the inspiration behind his apparel line, and what it takes to balance the hustle of being both a rapper and an entrepreneur. 💎
If you're out here grinding or just love seeing real artistry at work, you cannot miss this conversation.
Tap the link in our bio to lock in. 🔗 Let us know in the comments what your favorite part of the interview was! 👇
#WakeYoAssUpPodcast #PAIDROclassic #HipHopPodcast #ClothingDesigner #BayAreaHustle
Wavy Kamp Fee: The Reality of Oakland Rap & Independent Hustle | Warner Records Super Bowl Mixer | WYAU Ep. 16
In Episode 16 of the Wake Yo Ass Up Podcast, the massive Super Bowl weekend energy continues live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we link up with Oakland-born and raised artist Wavy Kamp Fee.
Known for bringing undeniable energy, bold visuals, and keeping it completely unfiltered, Wavy Kamp Fee breaks down his journey through the Bay Area hip-hop scene. We talk about the reality of building momentum as an independent artist, his perspective on the Bay Area versus the Atlanta music scene, and why he’s never afraid to step on toes or be labeled the "Villain of the Bay" if it means staying authentic. He also keeps it 100 on how to protect your brand, handle business at high-level networking events, and cut off the fake energy when people in the industry start acting hella irry.
Whether you are an independent artist trying to figure out how to navigate the current streaming era, or just here for the raw behind-the-scenes Super Bowl 2026 networking game, this episode drops the exact blueprint you need.
Tap in, take notes, and wake up your hustle.
Dutch Santana: Rap, Authenticity & Street Hustle | Warner Records Super Bowl Mixer | WYAU Ep. 17
Dutch Santana brings an undeniable "main character" energy to the episode. Known for his presence and grit, the conversation focuses on several key pillars:
The Undeniable Bay Energy: Dutch breaks down the current state of the Bay Area music scene. He discusses why the region’s culture is currently a dominant force and how he represents that specific "Northern Cali" sound and lifestyle.
The Blueprint for the Hustle: He goes beyond the surface of his music to discuss the strategic "playbook" behind his career. He shares insights on the grind required to move from being a local favorite to a recognized industry name.
Pushing the Culture Forward: A major theme of the interview is the responsibility of being a leader in the community. Dutch speaks on "Creating Black Excellence" and ensuring that the next generation of artists has a path to follow.
MariCoop: From Vallejo Artist to Podcast Entrepreneur | Warner Records Super Bowl Mixer | WYAU Ep.18
In Episode 18 of the Wake Yo Ass Up Podcast, the massive Super Bowl weekend energy continues live from the exclusive Warner Records R&B Super Bowl Mixer! This time, we sit down with Vallejo's own artist, producer, A&R, and podcast entrepreneur, MariCoop.
MariCoop opens the book and drops heavy gems on what it truly takes to evolve in the game. We dive deep into his journey from producing and making noise in the Bay Area music scene to successfully pivoting into the media space and building his own platform, the We Making Changes podcast. He keeps it unfiltered about the importance of ownership, why pivoting with intention is the key to long-term success, and how to maneuver in high-level networking rooms like the Warner Records mixer. Whether you're an independent artist looking to expand your brand beyond music, or an aspiring entrepreneur dealing with fake energy when people start acting hella irry, MariCoop provides the exact blueprint for growth and purpose.
Tap in, take notes, and wake up your hustle.
JetBoiDaGhxst: Independence & the Bay Area Grind | Warner Records Super Bowl Mixer | WYAU Ep. 19
Known for a unique aesthetic and a "ghost" persona that blends music, fashion, and visual storytelling, jetboidaghxst uses this platform to pull back the curtain on his brand. Key discussion points include:
The "Ghost" Philosophy: He breaks down the meaning behind the name—moving in silence, staying focused on the craft, and letting the work haunt the industry until it's impossible to ignore.
Creative Autonomy: A major theme is how jetboidaghxst maintains his distinct artistic voice while engaging with major label environments. He discusses the importance of staying "independent-minded" even when in the room with the giants.
Style as Substance: The conversation touches on his visual branding and how fashion and personal style are inseparable from his musical identity.
59 Meech: Independent Rap Hustle & Networking | Warner Records Super Bowl Mixer | WYAU Ep. 20
Welcome to a milestone Episode 20 of the Wake Yo Ass Up Podcast! The massive Super Bowl weekend energy continues live from the exclusive Warner Records R&B Super Bowl Mixer, and for this one, we link up with the one and only 59 Meech.
Bringing that raw, unfiltered independent energy straight to the red carpet, 59 Meech breaks down exactly what it takes to build a buzz from the ground up. We discuss the reality of the independent rap grind, how to transition street momentum into real music business opportunities, and the art of networking in high-level corporate rooms like the Warner Records mixer. He also keeps it 100 on how to stay solid, protect your brand, and maneuver correctly when people in the industry start acting hella irry.
Whether you are an independent artist trying to figure out how to navigate major label events, or just here for the behind-the-scenes Super Bowl 2026 networking game, this episode drops the exact blueprint you need.
Tap in, take notes, and wake up your hustle.
Seminary Tiff on the Wake Yo Ass Up Podcast | Oakland Roots, Independent Grind Ep. 21
Wake yo ass up! ⏰ In this highly anticipated episode, we sit down with the incredibly talented rapper, singer, and actress straight out of Oakland, California—Seminary Tiff! Tiff gets real with us about her journey navigating the music industry as an independent powerhouse. We dive deep into what it takes to stay true to yourself, breaking barriers as an openly gay female artist in Hip-Hop, and the raw dedication it takes to build a name from the ground up. From her early days being inspired by legends like Da Brat to the emotional process of channeling the loss of her father into her music, Tiff holds nothing back. We also talk about her multifaceted career, including her transition into acting, the evolution of her music, and the mission behind her very own Keep It Lit Podcast. Tap in and get ready for a genuine, uncut conversation with one of the Bay Area's realest.👇 Drop a comment below: What was your favorite moment from this interview? 👇
Eddi Penthouse on the Wake Yo Ass Up Podcast | Oakland Hustle, & Generational Wealth Ep. 22
Eddi Penthouse on the Wake Yo Ass Up Podcast | Oakland Hustle, Top Floor, & Generational Wealth
Description:
Another highly anticipated episode of the Wake Yo Ass Up Podcast! ⏰ Today, we are sitting down with true Oakland royalty, the one and only Eddi Penthouse.
In this episode, Eddi gets real about his journey from the streets of Oakland to building his own empire. He breaks down the independent grind, dropping heavy gems on generational wealth, staying out the way of the fake, and the inspiration behind his latest projects like Top Floor and the Projex To Penthouse EP. We also dive into his continuous work with Bay Area heavyweights like The Mekanix, J. Stalin, and 4rAx, and what it takes to keep that authentic West Coast mob sound alive while elevating as a businessman.
From the "Sucka Duckin" mindset to staying highly motivated, Eddi Penthouse is the definition of a boss. Tap in for an uncut, raw conversation with one of the Town's realest.
👇 Drop a comment below: What was your favorite gem Eddi dropped in this episode? 👇
AMG MANSON & LUCKY LOGE on Wake Yo Ass Up Podcast | Prison, New Music, "Father Like Son" Ep. 23
Wake yo ass up! ⏰ is back with another heavy-hitting episode. We have a legendary sit-down with AMG MANSON & LUCKY LOGE. This isn’t just an interview; it’s a real conversation about survival, loyalty, and legacy.
In this uncut episode, Manson and Loge open up about their roots and what it really takes to survive the hood. They take us deep into the harsh realities of the prison system, breaking down the unwritten rules of gang politics and how those same street politics translate to the outside world. We also get into the deep “father like son” dynamic between them—discussing generational curses, upbringing, and passing down the right knowledge to the next generation.
But it ain’t all struggle—we’re talking about living life to the fullest after making it through the storm, leveling up as men, and of course, they drop the exclusive details on their new music and what they’ve got in the vault. Tap in for one of the realest episodes yet!
👇 Drop a comment below: What part of Manson and Loge’s story resonated with you the most? 👇
Bosslife Spence: The Reality of Oakland Rap, Production & Hustle | WYAU Podcast Ep. 24
Welcome to Episode 24 of the Wake Yo Ass Up Podcast! This week, we are keeping it strictly in the trenches as we sit down with Oakland's own Bosslife Spence.
Known for his heavy-hitting street anthems and raw, unfiltered authenticity, Bosslife Spence breaks down his real-life journey through the Bay Area hip-hop scene. We dive deep into the realities of growing up in North Oakland, what it actually takes to transition from street politics into a legitimate music business, and the grind of building a name as an independent artist. Spence keeps it 100 on the importance of staying solid, protecting your brand, producing for legends and knowing exactly how to maneuver, plus traveling to NYC to realize how they really love bayarea culture, On The Radar and cut ties when people in the industry start acting hella irry.
Whether you're an independent artist navigating the streets and the boardroom, or a fan of genuine West Coast rap, this episode drops the exact blueprint you need.
Tap in, take notes, and wake up your hustle.
Nef The Pharaoh Talks Unfiltered, Beyoncé Bringing Him Out at Levi's Stadium & More | WYAU Ep. 25
Bay Area legend Nef the Pharaoh joins us for Episode 25 of the Wake Yo Ass Up Podcast! In this highly anticipated interview, Nef breaks down the legendary moment Beyoncé brought him out during the Formation Tour at Levi’s Stadium.
We also dive deep into his family life, the massive success of his breakout hit "Big Tymin", and get an exclusive update on his highly anticipated new music. Whether you've been a fan since the Vallejo underground days or just want to hear one of the craziest Beyoncé stories in hip-hop, you don't want to miss this one!
Drop a comment below: What is your favorite Nef the Pharaoh track? Don't forget to LIKE, SUBSCRIBE, and hit the notification bell so you never miss an episode of the Wake Yo Ass Up Podcast!
Birch Boy Barie Taps In: Real Talk & The Bay Area Hustle | W.Y.A.U Podcast Ep. 26
We are keeping the pressure on for Episode 26! 🌉😤 In this exclusive drop of the Wake Yo Ass Up Podcast, Mr. Carterblock sits down with Birch Boy Barie for a completely unfiltered conversation.
Birch Boy Barie drops pure game on his journey, his creative process, and the reality of navigating the independent music hustle out here in the Bay Area. If you want the real behind-the-scenes stories and the raw music industry game that you won't hear anywhere else, you need to lock in for this entire episode.
Make sure to hit that SUBSCRIBE button, turn on notifications 🔔, and drop a comment letting us know your favorite Birch Boy Barie track!
Beeda Weeda Keeps It 100 on the Town & New Music 🗣️🔥 Wake Yo Ass Up Podcast Ep. 27
A certified East Oakland pioneer is officially in the building for Episode 27! 🌉😤
In this exclusive drop of the W.Y.A.U Podcast, Mr. Carterblock sits down with the one and only Beeda Weeda. We are going deep into the history of the Turf movement, the evolution of the Town’s sound, and the reality of staying independent for over two decades. Beeda also drops game on his highly anticipated new project, "Turfology 102," dropping April 3rd!
If you want the authentic stories from the heart of Oakland and the raw industry game you won't hear anywhere else, you need to lock in for this entire episode.
Hit the bookmark icon 📌 to save this post and drop a 💨 in the comments to represent for a Bay Area legend!
Follow the Guest:
@realbeedaweeda
Support the Movement:
Watch all of our latest podcast episodes, secure official merch, and stay tapped in with the culture at: Wakeyoassupproductions.com 💻🔗
Follow us: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
Produced by: Wake Yo Ass Up Productions LLC
#BeedaWeeda #WakeYoAssUpPodcast #trending #media #viral #Turfology102 #EastOakland #BayAreaHipHop #WestCoastRap #TownBusiness #RealRapTalk #OaklandCulture
The Town's Top Graphic Designer: Willard Sauce aka Dolla Sign Scoob 🎨 | W.Y.A.U Podcast Ep. 28
Every legendary movement needs a visionary behind the visuals. 🌉🎨
In this exclusive episode of the W.Y.A.U Podcast, Mr. Carterblock sits down with the multi-talented Willard Sauce, heavily known to the streets as Dolla Sign Scoob. If you are in the Town, you already know his work. We are dropping pure game on the graphic design hustle with the top designer around, breaking down what it takes to lace the community with iconic album artwork and build a legendary visual brand.
Scoob also opens up about the deeper side of his craft: creating beautiful, respectful funeral designs that properly honor our people and keep their memories alive. 🕊️ This is a raw look at the independent hustle from behind the screen and the importance of visual art in the West Coast culture.
What is the most legendary album cover to ever come out of the Bay Area? Drop it in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk and Town Business.
Follow the Guest:
Instagram: @willard_sauce
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions / Carterblock Entertainment LLC
#WillardSauce #DollaSignScoob #WYAUPodcast #TownBusiness #OaklandArt
LINGO Drops Uncut Game on the Independent Hustle 🎙️ | W.Y.A.U Podcast Ep. 30
The streets are talking, and we got the official word! 🌉😤 The Wake Yo Ass Up Podcast is back with another highly anticipated episode. This week, Mr. Carterblock sits down for an exclusive, unfiltered interview with Lingo. We are stripping away the industry politics and getting straight to the real—talking about the reality of the independent hustle, staying authentic to your roots, and what it takes to actually make noise in the game right now.
If you are an independent artist, entrepreneur, or just someone who respects the grind, you need to tune in and take notes. Strictly Town Business!
What was the hardest piece of game Lingo dropped in this interview? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more exclusive sit-downs, real rap talk, and behind-the-scenes content.
Follow the Guest:
YouTube:
0:00 - Intro: Mr. Carterblock Welcomes Lingo
2:15 - Coming Up in the Streets & Early Hustle
10:30 - Lingo on Staying Authentic in the Music Game
18:45 - The Reality of Being an Independent Artist
26:20 - Overcoming Setbacks & Staying Focused
34:10 - What's Next for Lingo (Upcoming Projects)
40:00 - Outro & Credits
#Lingo #WakeYoAssUpPodcast #MrCarterblock #TownBusiness #BayAreaHipHop
YOGI CALHOON Drops Uncut Game on the Independent Hustle 🎙️ | W.Y.A.U Podcast Ep. 30
The Town is officially in the building, and the game is strictly uncut! 🌉😤
The Wake Yo Ass Up Podcast is back with another heavy-hitting episode. This week, Mr. Carterblock sits down for an exclusive, unfiltered interview with Yogi Calhoon. We are stripping away the industry politics and getting straight to the real—talking about the reality of the independent hustle, staying authentic to your roots, and what it takes to navigate the streets and the business world at the same time.
If you are an independent artist, entrepreneur, or just someone who respects the real grind, you need to tune in and take notes. Strictly Town Business!
What was the hardest piece of game Yogi dropped in this interview? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more exclusive sit-downs, real rap talk, and behind-the-scenes content.
[00:00] - Intro: Welcome Yogi Calhoon
[00:30] - Growing Up in 98th Brookfield Village (Deep East Oakland)
[04:13] - Navigating the Streets Being the Son of a Boss
[08:51] - Moving to Hayward & Learning the Grind
[15:23] - The Early Introduction to the Music Game
[20:04] - First Rap Project & Starting to Market His Brand
[22:39] - Linking Up with The Regime & Lil Key
[27:00] - Meeting Shy Town (Before He Was Pretty Black)
[29:50] - The Freestyling Car Rides & Building The Hungry Fam Project
[33:58] - Releasing "Hate Me Now" & Raw Records/Al Keys
[38:02] - The Connection with the Mob Figaz (Jacka, Husalah, Rydah)
[41:27] - The Reality of Street & Industry Politics
[46:00] - Addressing Fake Energy in the Business
[54:02] - Reconnecting with Tech N9ne & X-Raided (Blockstar)
[55:27] - The Importance of Independence & Avoiding "Rap Niggas"
[58:00] - Becoming a Brand: Merch, Touring, & The Upcoming Project
[59:38] - What 712 Records Means (7 Days, 12 Months)
Follow the Guest:
Instagram: @yogi_calhoon
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#YogiCalhoon #WakeYoAssUpPodcast #MrCarterblock #TownBusiness #BayAreaHipHop
ALLBLACK Gets His Flowers: Solo Success & Building 1Umbrella ☂️ | W.Y.A.U Podcast Ep. 31
When the Town comes together and puts ego to the side, the whole world has to pay attention! 🌉😤 In this exclusive segment from the Wake Yo Ass Up Podcast, shot in stunning 4K high resolution and 8K clarity, Mr. Carterblock takes a moment to give genuine flowers to a real Top Artist—ALLBLACK. We are breaking down the blueprint of his massive solo success and showing major homage to how he and the brothers of 1Umbrella put their pride to the side to connect the dots on a much bigger scale.
Seeing powerful independent artists come together to build an empire is what real Town Business is all about. If you are sleeping on the 1Umbrella movement, that is HELLA IRRY!
What is your favorite ALLBLACK solo track, and what is your favorite 1Umbrella collab? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk, uncut game, and exclusive Bay Area history.
Follow the Artist & The Team:
Instagram: @whoisallblack
Instagram: @ 1umbrellaofficial
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#AllBlack #1umbrella #WakeYoAssUpProductions #Wakeyoassuppodcast
BRUHCUZDOUBLED on Surviving Foster Care, The Streets & Losing His Mom 🎙️ | W.Y.A.U Podcast Ep. 32
This isn't just an interview; this is a masterclass in survival and real Town Business! 🌉😤 In this exclusive and deeply personal episode of the Wake Yo Ass Up Podcast, Mr. Carterblock sits down with BruhCuzDoubleD for one of the rawest conversations we've ever captured. Stripping away the industry facade, BruhCuzDoubleD drops his guard and speaks entirely on real life. He opens up about the harsh realities of growing up with a mother battling addiction, navigating the foster care system, and doing whatever it took to hustle and survive the streets, including robberies.
Shot in stunning 4K high resolution, this episode dives deep into the pain of losing his mom and the tragic loss of his best friend, Zo. But through all the trauma, it’s a story about family, resilience, and channeling that pain into his music. If you respect the authentic hustle and the strength it takes to overcome the odds, you cannot miss this episode.
What part of BruhCuzDoubleD's story resonated with you the most? Drop your thoughts in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk, uncut game, and exclusive interviews.
Follow the Guest: Instagram: @bruhcuzdoubled
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#BruhCuzDoubleD #WakeYoAssUpPodcast #MrCarterblock #TownBusiness #RealRapTalk #FosterCareSurvivor
YUKMOUTH Drops Uncut Game LIVE at Smokers Dream 4-20 Fest 🎙️💨 | W.Y.A.U Podcast Ep. 33
Wake Yo Ass Up Productions is bringing you the rawest, 4K high-resolution coverage straight from the Smokers Dream 4-20 Festival! In this exclusive on-site episode, Mr. Carterblock links up with West Coast hip-hop royalty, Yukmouth. Right in the middle of the festival grounds, the legend drops his guard to talk about real Bay Area history, navigating the music business, and what it takes to maintain longevity in the game.
Captured in stunning 8K clarity with the authentic festival vibes in the background, this isn't just an interview—this is a masterclass from one of the architects of the Town's sound. If you are sleeping on this kind of legendary game, that is HELLA IRRY!
What is your all-time favorite Yukmouth or Luniz track? Drop it in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more exclusive live interviews, high-level event coverage, and real rap talk.
Follow the Legend:
YouTube:
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#Yukmouth #SmokersDreamFestival #420Fest #WakeYoAssUpPodcast #MrCarterblock
Chris Hicks Talks Real Town Business at Smokers Dream Fest 💯 | W.Y.A.U Podcast Ep. 34
We are outside with the real ones, and the game being dropped is strictly uncut! 🌉💨🔥
Wake Yo Ass Up Productions is bringing you the rawest, 4K high-resolution coverage straight from the Smokers Dream 4-20 Festival! In this exclusive on-site episode, Mr. Carterblock links up with Top Artist Chris Hicks right in the middle of the festival grounds. They break down the independent grind, real Town Business, and what it takes to navigate the industry while keeping the vibes purely player.
Captured in stunning 8K clarity with the authentic, uncut festival energy in the background, this is the exact type of real rap talk the culture needs. If you are sleeping on this level of game, that is HELLA IRRY!
What was the hardest piece of game Chris Hicks dropped in this interview? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more exclusive live interviews, high-level event coverage, and Town Business.
Follow the Artist:
Instagram: @icecreamman5150
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#ChrisHicks #SmokersDreamFestival #420Fest #WakeYoAssUpPodcast #MrCarterblock #TownBusiness
The Architects of the Bay Area Sound: The Mekanix Interview | Wake Yo Ass Up Podcast Ep. 35
Wake Yo Ass Up Productions LLC is back with Episode 35 of the Wake Yo Ass Up Podcast! Shot in stunning 4K and 8K high resolution, Mr. Carterblock sits down with true West Coast royalty: The Mekanix. We are stripping away the industry politics to talk about real Town Business, the evolution of the Bay Area sonic landscape, what it takes to produce for the biggest names in the game, and the uncut reality of the independent hustle.
There is a lot of noise out here, but this is an absolute masterclass in music production and cultural history. If you are an independent artist, a producer, or just a real fan of the culture and you are ignoring this level of free game from the architects themselves, that is HELLA IRRY!
What is your all-time favorite track produced by The Mekanix? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk, uncut game, and exclusive Bay Area history.
Follow the Guests:
Instagram: @Themekanix
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: @brojackson WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#themekanix #bayarea #WakeYoAssUpPodcast #MrCarterblock #TownBusiness
DB THA GENERAL Drops Uncut Game & Oakland History 🎙️ | Wake Yo Ass Up Podcast Ep. 36
Db Tha General is in the building, and the game being dropped today is strictly uncut! 🌉👑😤 Wake Yo Ass Up Productions LLC is back with a massive, exclusive episode. Shot in stunning 4K and 8K high resolution, Mr. Carterblock sits down with East Oakland legend DB Tha General. We are stripping away the industry politics to talk about real Town Business, the reality of surviving the streets, longevity in the rap game, and the true history of Bay Area hip hop.
When an artist with this much impact on the culture speaks, you listen. If you are an independent artist or just a fan of real rap and you are ignoring this level of free game from a certified legend, that is HELLA IRRY! Grab your notepad and lock in.
What was the hardest piece of truth DB Tha General dropped in this interview? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk, uncut game, and exclusive interviews.
Follow the Guest:
YouTube:
0:00 - Intro: Mr. Carterblock Welcomes the King of Oakland, DB Tha General
2:45 - DB Tha General on the Current State of Bay Area Hip Hop
9:30 - The Reality of the Independent Hustle & Staying Consistent
16:20 - Street Politics: Navigating the Industry as a Real One
24:15 - Real Town Business: How Oakland Has Evolved Over the Years
35:40 - Mandatory Wisdom for Upcoming Independent Artists
45:10 - What's Next for DB Tha General?
51:00 - Outro & Final Thoughts
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: @brojackson WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#DBThaGeneral #KingOfOakland #WakeYoAssUpPodcast #MrCarterblock #TownBusiness
YSE FRESH Drops Uncut Game: Richmond CA to the World! 🎙️| Wake Yo Ass Up Podcast Ep. 37
Richmond, California is in the building, and the game being dropped today is strictly uncut! 🌉🔥😤 Wake Yo Ass Up Productions is back with a massive, exclusive episode. Shot in stunning 4K and 8K high resolution, Mr. Carterblock sits down with Richmond heavyweight Yse Fresh. We are stripping away the industry politics to talk about real Town Business, surviving the streets of Richmond, navigating the independent hustle, and what it really takes to make noise in the Bay Area music scene.
When a real one from Richmond speaks, you listen. If you are an independent artist or just a fan of real rap and you are ignoring this level of free game, that is HELLA IRRY! Grab your notepad and lock in.
What was the hardest piece of truth Yse Fresh dropped in this interview? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk, uncut game, and exclusive interviews.
Follow the Guest: Instagram: @ysefresh
Support the Movement & Book Your Slot: 🎤 Want your own Mic Drop or Cypher slot? Book your $150 Mic Drop package or your full $300 Interview Package today at:
WakeYoAssUpProductions.com
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#YseFresh #MrCarterblock #WakeYoAssUpProductions #IndependentHustle #BayAreaHipHop
DEO415 Drops Uncut SF Game! 🌉 (Real Talk) | W.Y.A.U Podcast Ep. 38
You cannot talk about the history of San Francisco hip-hop without paying respect to the architects who laid the foundation! 🌉👑😤 Wake Yo Ass Up Productions is bringing you pure, uncut history. Shot in stunning 4K and 8K high resolution, Mr. Carterblock sits down with SF’s own Deo415 for a deep dive into the roots of the City's rap scene. In this exclusive clip, Deo415 breaks down the monumental importance of the legendary Cougnut. As one of the very first to put Lakeview on the map and pioneer the dark, gritty sound of San Francisco, Cougnut's influence is undeniable.
If you are a fan of Bay Area culture and you are ignoring the history of the pioneers who built this independent empire, that is HELLA IRRY!
What is your all-time favorite Cougnut or I.M.P. verse? Let us know in the comments below! 👇 Make sure to hit that SUBSCRIBE button and turn on notifications 🔔 for more real rap talk, uncut game, and exclusive interviews.
Follow the Guest: Instagram: @deo415
Support the Movement & Book Your Slot: 🎤 Want your own Mic Drop or Cypher slot? Book your $150 Mic Drop package or your full $300 Interview Package today at:
WakeYoAssUpProductions.com
Support the Movement & Book Your Event Coverage: 🎥 Need professional coverage for your next festival or show? Book Wake Yo Ass Up Productions today at: WakeYoAssUpProductions.com
Support the Movement:
⚡️ Fuel Your Grind: Grab the official Wake Yo Ass Up Energy Drink at Wakeyoassupproductions.com
🌐 Watch full episodes, secure official merch, and book your Promo Packages: Wakeyoassupproductions.com
📱 Follow the Hustle on Instagram: @wakeyoassupproductions_ & @wake_yo_ass_up_podcast
🐦 Follow us on X: @wakeyoassuppod
Produced by: Wake Yo Ass Up Productions LLC
#MrCarterblock #Deo415 #WakeYoAssUpPodcast #WakeYoAssUpProductions #WakeYoAssUpEnergyDrink
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Wake Yo Ass Up Productions presents the Wake Yo Ass Up Podcast, hosted by Mr. Carterblock. This Bay Area podcast explores West Coast hip hop interviews and showcases independent rap artists who are making waves in the Oakland music scene. With an emphasis on genuine rap discussions and insights into the blueprint for independent hustle, listeners receive valuable music industry advice while also engaging with community initiatives that uplift the local scene.
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